Logos are the visual representation of a company or organization. A logo is not just a
simple design on a T-shirt, bumper sticker, or website, but rather it is an essential
part of a company’s marketing and communication strategy. A good logo should be
memorable and unique, while also representing the brand’s values and mission.
How to come up with logo design
Logo design is an essential part of any business. It’s the first thing that people see,
and it can set the tone for the entire company. The right logo can also create a
memorable connection with customers. There are a few things to consider when
designing your logo. First, think about what message you want to convey. Is it about
your product or service? What type of personality do you want your brand to have?
Once you’ve decided on the message, you need to choose a typeface that will reflect
that message. Choose a font that is modern but still feels traditional. Next, decide on
colors. Use colors that are associated with your brand and make sure they’re easy to
see onscreen. Finally, make sure your logo is legible at all sizes and in all types of
lighting.
A good logo should be able to communicate the following
things to potential customers:
-Who the brand is (e.g., luxury car company Audi designs their logo to look like an
Audi automobile)
-What the brand offers (e.g., Nike designs their swoosh symbol to represent
athleticism)
-What makes the brand different from its competitors (e.g. Apple designs its logo to
look like a piece of fruit)
-What the brand stands for (e.g., Nike designs its swoosh symbol to represent
athleticism)
Finally, don’t forget that not every logo you see has the same impact on people.
How to come up with a logo design: Brainstorming,
researching, and sketching